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Free SEO Tools With Their Analysis
Web masters and web site owners for many years have been fighting for one simple thing: better ranking in Search Engine Searches! The reason is simple and clearly understood. The better the ranking, the greater the web site traffic and the popularity increases. The site’s motive is fulfilled and the return on investment increases. The process of getting better rankings is known as Search Engine Optimization or SEO. There are different methods and tools in Search Engine Optimization and with the development of technology, the tools are better and better in keeping in mind the strict requirements of popular search engines such as Google and Yahoo. This article tries to give a brief overview of the different Search Engine Optimization tools that can be used for web masters and Search Engine Optimization companies. The overview will contain a brief description of the tools along with their advantages and disadvantages focusing on their areas of improvement.
KEYWORDS KNOWLEDGE TOOLS:
Keyword Analyzer: Goran Nagy and Chris Lee jointly developed these keyword research tools and with new updates regularly, this software has developed rapidly and performed well in the ever-changing landscape of the World Wide Web. . Basically based on the Overture keyword research tool, it has the ability to analyze data obtained from WordTracker and Keyword Discovery. There are some advantages and disadvantages of Keyword Analyzer and they are:
o It has a nice digging tool.
o Ability to import Keyword Discovery and WordTracker data.
o Uses Google-related terms.
o It is more friendly to search engines.
o Add right-click functionality.
o Bonus enhancement tools are provided.
o There is a small interface glitch. Clicking on the menu will create a new tab automatically.
o Unable to combine different keyword lists.
o Primarily uses Overture data that lacks 100% accuracy
Keyword Analyzer is best suited for PPC advertisers, AdSense publishers, Niche Miners and some SEO people.
McDar’s Keyword Analysis Tool:
McDar’s Keyword Analysis Tool is at the forefront of Search Engine Optimization as a new type of tool. It does not focus on pre-optimization analysis of keywords but actually focuses on post-optimization analysis of keywords. In other words, it analyzes keywords when the page is already optimized! And guess what? It can study the competition for a particular keyword!
Once the onpage optimization of a page for a keyword or phrase has been completed and the optimized page is live and being searched by Google’s spiders, you need to enter the following information in McDar
Keyword Analysis Tool:
o Enter the URL of the page to be optimized by the McDar Keyword Analysis Tool.
o Enter the keyword based on the analysis of the web page.
After completing the above two steps, the McDar Keyword Analysis Tool analyzes the following which can be considered as the iRO in tool:
o Number of listed pages on Google.
o Total number of backlinks that page has on Google.
o Total number of backlinks available on that Yahoo page.
o Page rank using ‘allinanchor’ (The entered keyword or phrase).
o The overall page rank for the web page.
Once the analysis is done, the results can be used for optimization based on the informed decision.
The main disadvantage of the tool is that the tool looks at a small set of SEO factors!
Keywords and phrases remain one of the most important factors for a website to optimize and reach a better ranking. WordZe tool helps to get some of the most impressive keywords in the market. WordZe does a keyword study and based on reports, data trends and keyword differences, keyword performance is judged. The design of WordZe is refreshing and it provides a wide range of tools that can provide strong and reliable keywords.
o WordZe has a user friendly interface.
WordZe provides reliable and powerful keyword data. The word ranking tool provides a unique data set.
o The performance of WordZe is quite modern and smooth.
or WordZe paid monthly. The monthly membership fee is $35.
o WordZe’s word rank research tool has major limitations. This is very strict.
Despite the restrictions, WordZe is one of the most powerful tools on the market and users can be very satisfied with the overall performance.
DOMAIN RELATED TOOLS:
Domain Statistics Tool: As the name suggests, Domain Stats Tool helps the web masters to get all the information about the domain of the competitors’ web site. The statistical data obtained by Domain Stats Tool include Age of the domains, Dmoz listings, Yahoo WebRank, backlink count, Alexa Traffic Rank, number of pages indexed by various search engines line MSN, Yahoo, Google and others. and help explain why some of the competitors are doing well in Search Engine searches and what things to do to make your web site perform well!
Domain Age Tool: The Age of the Domain usually refers to two things. The age of the web site in question and the length of time for which, the domain has been registered. This is actually necessary to check the longevity of the website and also the authenticity. People trust the old website more than the new ones. The Domain Age Tool shows the approximate age of a web site on the World Wide Web. This allows you to see the first stages of the web site and you can optimize your web site accordingly.
The disadvantage is that it can only show that the competitor’s website is improving in the search engine results due to the age of the domain. However this is good because you can do other SEO strategies and techniques to increase your page rank.
Reciprocal Link Checker: Reciprocal Link Checker uses advanced techniques to check the status of links and generate reports in txt or html files. It is actually responsible for two things:
o Checking the popularity of the web site and
o General visibility of the web site.
The responsibility of Reciprocal Link Checker is to observe the backlink status and manage the inbound links of the web site. Reciprocal Link Checker manages various reciprocal links on a web site automatically and increases page rank.
o It is a powerful tool for promoting a web site’s page rank.
o It manages and checks the status of backlinks.
o It has a very interactive and user friendly graphical interface.
o It improves link quality and also its popularity.
o It is cost effective, reliable and fast.
o Reciprocal Link Checker can be hit in case of Pay-Per-Click activity due to fraudulent clicks and thus increase the cost!
RELATED TOOLS LINKS:
Noble SEO: Majestic SEO is one of the most advanced backlink analysis services and it allows complete backlink reporting. The tool provides reports on the following:
o Domain Overview: provides top anchors report, top referring domain report and top page reports.
o It provides a table showing the domains linking to the site.
o It checks the links in the www and non-www versions for any web site.
o Allows viewing source flags for more specific reports.
o It provides an export-to-CSV feature
There are many other features or advantages of the tool but discussing all of them remains beyond the scope of this article.
There are some disadvantages too. They can sum up to:
o There should be some ‘online sorting and filtering of data’ option. Although the data can be exported to excel and sorted, online sorting helps and makes life easier.
o Some of the data appears to be out of date.
Maintaining these shortcomings, Majestic SEO is a very easy and comprehensive tool that can be useful for web masters.
Link Harvester: The Link Harvester is one of the newest of its kind. It helps you see results more deeply than any other tool. Another added advantage is that it works faster than any other tool. The tool uses Yahoo! API and therefore, users do not have to worry about violating the terms and conditions of search engines.
o Quick enough to identify every single site that links to a web page or a domain.
o It knows the number of indexed pages.
o It can see the total number of home page links, inbound links and deep link ratio.
o It provides information about the C block IP address.
o It’s free and fast.
o The tool is known to provide links to the WhoIs and Wayback Machine sources next to each domain.
o The tool lacks a page scraping feature for collecting link text and this is because, any additional function will slow down the tool.
o The device uses only one engine for data linkage.
Cons aside, the tool is generally one of the best in class!
Hub Finder: Hub Finder is another free and useful tool for analyzing links for SEO purposes.
Hub Finder has the following features or advantages:
o It takes Google or Yahoo page rank.
o It allows the highlighting of each authority in the results and allows viewing of hub pages (potential) links.
o Allows CSV output of the result.
o Users can set the search depth.
o Allows comparison of backlinks with top ten ranking sites.
o Provides a list of the total number of pages in the hub of the total number of sites that have been crawled.
o Quickly find out the total number of topical HubPages.
There is one obvious drawback to Hub Finder. The disadvantages are:
o The existence of scrapper web sites in some fields may cluster the output of the Hub Finder.
There are many other advantages and some disadvantages of Hub Finder but, taking you through each of them, remains beyond the scope of the article.
Search Engine Optimization is not something small and easy. It takes a lot of effort to find a good ranking in SERPs (Search Engine Result Pages). There are a plethora of tools available in the market. Some of them are free and some of them are commercial. The choice is yours. Remember, this is your site, this is your investment!
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