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Facebook for Business – Let’s Start With the Basics
It’s officially spring, and we’ve been talking for the past month about spring cleaning your business; part of it is refreshing your marketing campaigns. There is no doubt that Facebook continues to dominate digital marketing for both online and brick and mortar companies. But are you using Facebook as strategically as you can?
This month we will focus only on Facebook, and to start it, we will understand the platform itself.
First the stats:
- 5 billion active mobile users
- 2 billion monthly active Facebook users
- 4 billion daily active users
- Link and share buttons are viewed on nearly 10 million websites per day
- The average time spent on Facebook is 20-30 minutes
I was shocked by the numbers, so checked different sites to verify it, and while different sites quote slightly different statistics, they are very close to each other.
1.4 billion users check Facebook every day
So, let’s start using Facebook for YOUR business.
Some of these may seem pretty elementary, as most businesses have at one time or another created a Facebook page. The question is likely, how active (or consistent) are you in posting content? If you haven’t read our blog on creating a content calendar, or are looking for tips to get started and make it all less scary, send us a note, we’ll be happy to get you started right away.
What is the difference between your Facebook Profile and your Facebook Page?
Simply put, your Profile is you. Photos of family vacations, inside jokes with high school friends – they’re all on this page. Keep business – business, and personal – personal. But you need a Facebook Profile to set up a Facebook Page.
Your Facebook Page is a specific web page within Facebook with the purpose of building a following and sharing relevant content for your business. You need a Facebook Page to run Facebook Ads (we won’t cover Ads today but will circle back later in the month).
Business owners can use their Page to connect with followers, share stories, build reputation, reach new customers, get feedback, provide customer service, and give their business a voice Since you need a page to start using Facebook ads, let’s focus on how to create a Facebook page that represents your brand, helps establish your credibility, and gets found on Google .
Some of the same advice we give business owners when they’re building their new website also applies to Facebook. Look at the competition, big and small brands, what they do well, what they can do better, what elements you can do on your own page. With Facebook, you also want to see which posts are getting likes and the level of engagement.
When starting your page (or revisiting and refining it further) remember that complete pages have better search rankings. You may find that some of the tabs don’t work for you, and that can be removed. You also have the flexibility to rearrange the tabs in a way that makes more sense for your business. Create your page with text, videos, photos, and share (or curate) content from others. An easy trick, back date some of your posts so they don’t all “show up” on the same day.
Our final tip for this week (and we’ll talk more about this when we start diving deep into keywords) is to maximize the impact of your short Facebook Page description. The first 156 characters of your short description will appear in Google search results as your meta description, this is your chance to include 2-3 searched keywords (along with your domain name). Curious about what it looks like, try searching for one of your competitors to see what they’re doing (just add “Facebook” to your search to filter the results).
We have a lot more to cover this month, so stay tuned!
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