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6 Ways to Effectively Present Need in Your Grant Applications
The statement of need for your proposed project in a grant application is often referred to as the “framework” of your proposal. Why is this? Because without proving the need for your project in the community, grant funders feel that your project is unnecessary. Weather.
You know that the services of your organization are needed but convincing a grant funder can sometimes be confusing so I thought of six ways on how to present your need. Follow these guidelines and see what a difference they can make to your applications. Don’t skip any steps! Remember, your grant application is always competing for the title of “cut” or “next round” against many other proposals. yourspotential will stand out.
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Decide which facts and statistics will best support your grant project. Although there is a lot of information available online detailing national statistics about community development areas, try to go beyond local data especially when presenting your proposals to local and statewide funding. Information that is too generic or too broad will not help you make a winning argument for your project. Even when seeking support from more nationally oriented funders, supplement national statistics with details of your local experience. Also, make sure the data you present is accurate. Few things are more embarrassing than having a potential funder tell you that your information is incomplete, out of date or just plain wrong.
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Don’t paint too grim a picture. The grant reader wants to know that there is hope for the problem presented. Too much emotional appeal or overstating the problem can quickly turn reviewers off and make them wonder if an investment in your solution will be worthwhile. Here is an example of a strong statement of need “Heart disease is the number one killer in the United States. But statistics prove that educating the public on risk factors such as smoking, regular exercise and a healthy diet can reduce the risk of death from heart disease.”
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Have you thought about presenting your project as a copy model? Serving as a project model to others in neighboring communities only works for certain types of projects but give funders who like to see it and can greatly open up your funding resources. If you go the modeling route, you can document how the problem you’re addressing is also experienced by other communities. Be sure to include a replication plan (how you will disseminate the “how to” information) that others can follow in your proposal if you choose to offer your project as a model.
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Consider whether it makes sense to describe your need as more serious or urgent. Is a national problem particularly acute in your community so the funder should pay more attention to it? This is an example of how you can say such a problem: “While heart disease is the number one killer in the country, in the state of Georgia, statistics prove that Georgians are more at risk of developing the disease in heart due to fatty foods, many smokers. per capita and a more sedentary lifestyle.”
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Identify your organization as different or better than competitors without disrespect. Grant funders don’t appreciate other organizations being criticized – besides, they may have strong feelings about your competition. But there is a way to know your own strengths and achievements without being critical. Besides, if the only way you can make your organization shine is to undercut your competition, grant funders tend to put the magnifying glass more on you – and not in a good way.
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Don’t talk about your community’s problem as if you don’t have a solution. In other words, it makes it seem to the grant funder that the only solution to the problem is yours and that makes you appear desperate. Instead, focus on trending reports and needs assessments in your community to make your case for the problem and then offer your solution as a step toward solving that need or problem. For example, it may be that an inactive lifestyle, used in the example above, is a problem that contributes to heart disease leading to an unusually high incidence of death. This community may lack adequate or affordable exercise options such as safe walking trails, a community pool or soccer fields. Therefore, if your goal is to encourage more activity, you have a good argument, supported by appropriate statistics, to build a pool or walking path.
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