Questions That Encourage Short Or Single-Word Answers Are Known As Freelance Writers Must Deliver Unique Content

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Freelance Writers Must Deliver Unique Content

With all the changes in search algorithms, many web content writers seem confused about quality writing and unique content. You can write a quality blog post and have it rank poorly in search. The reason is that the post, although unique in nature, does not really provide any unique value to the user.

When people search the web, they are looking for specific information. They may want an answer to a question or advice on where to make an important purchasing decision. Let’s look at some characteristics that show blog and web content is not unique unless it provides unique value to the reader.

The First Key To Successful Blog and Web Content Is Quality

Google’s quality guidelines indicate that quality content should be unique, valuable, and engaging. These guides also ask the question – “Would I do it without search engines?” Quality content provides real answers to people’s questions. It is content that people can easily digest and appreciate because it entertains them or tells them how to do something. Quality content is content that gets cited, linked, and shared.

Quality content should be unique

It is never easy to come up with a completely original blog post idea. Chances are that if you Google the topic, someone has written about it. The simple solution to this problem is to approach the subject from a different angle. Instead of writing “How to Write a Successful Blog”, write about “5 Ways Your Blog Can Fail”. If you make every word count in short sentences, using simple, precise words, you’re on the right track to being unique.

Unique Content Must Provide Unique Value

To provide quality content with a unique value you need to understand your audience. What questions do they ask on social media networks? What are their concerns or goals? You can also share solutions to problems you have personally experienced.

People define the quality of web content on social media. It is very important that all content writers listen to what their friends and colleagues are saying.

We must give definite answers and not just direct them to another place where they can find the answers.

Your blog and web content should not come across as a sales brochure. Instead, focus on delivering quality content that helps build relationships. You must first build trust and credibility with your target audience. Once that’s done, sales will come.

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