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6 Tips for Effective SEO With Mobile Marketing

Increasingly, consumers are relying on smartphones and other devices for important collection and shopping decisions. So if your SEO marketing strategies are geared more towards laptop or desktop users, your business is missing out on a huge opportunity for growth through mobile marketing.

Here are tips to keep in mind for a successful mobile marketing strategy:

1. Make sure your website design is responsive and mobile-friendly. Any design element that slows down loading speed on a mobile device or otherwise negatively affects the mobile user experience of your website should be removed immediately. This means ensuring that navigation is quick and user-friendly, while eliminating unnecessary design features such as flash, large images, fancy fonts, etc.

Users favor websites with a responsive design (including images, navigation, content and text size) that automatically adapt to their mobile device.

2. Offer content that is short, concise and easy to scan. Focus on making content short and to the point, and tend to answer customer questions on-the-go. The longer someone has to search for the content they want, the less inclined they are to stay on your website. Remember- people are viewing your site on a small screen. What good is your great content if they can’t scan it quickly and easily?

Speaking of user-friendly content, one of the best strategies to help local search a user is to keep your address and contact information up front and very visible. With so many customers using their mobile devices to find restaurants, movie theaters, stores, and more, this important information shouldn’t be hard to find.

3. Keep the same URL for mobile and desktop sites. You don’t want users to wait for a redirect to load on their device. Also, a URL allows users to share content they find on your site via social media. Finally, on a site, each link points to a URL, which increases its value to Google.

4. Use keywords that work for mobile searches. Customers searching for information on a smartphone often use different (and fewer) keywords than those conducting searches on their laptops. Research and incorporate shorter keywords as part of a mobile SEO strategy.

Another tip: Mobile users tend to rely more on predictive text than their laptop counterparts. Set up keywords to expect the most frequently used predictive phrases.

5. Consider emerging search methods. Mobile users are becoming more accustomed to using conversation and voice search, which affects the keywords chosen for SEO purposes. A conversational search often involves asking an entire question, rather than typing a word or phrase, so incorporate these new search methods into your mobile marketing strategy.

6. Make it easy for users to connect to social media. It’s probably safe to say that the majority of smartphone customers use their device to connect to social media sites. By including links to your mobile website on your own social media pages, you offer people an easy way to connect to your site, where they can investigate your products or services. Anything that helps get prospective customers to your website will benefit your business.

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