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The 101 Ultimate Website Creation List
Now that you have decided to create your own company website you are no doubt anxious to see your website LIVE on the internet competing with millions of other websites and becoming the number one website on the web.
However, there are many things that need to be covered before you can achieve your dream. This article is a collection of 101 most important factors to consider from the stage when your website is still a twinkle in your eye to the final website of your dreams. So no more delays, lots of writing for me and reading for you. Where possible links to resources have been added for your convenience.
Planning your website
1. Define your customers – Who, what and why
2. Define your mission – What you sell, why you are the best option
3. Choose your domain name – keep it short and make sure it’s easy to say and spell
4. Use relevant keywords of your website service or product in your domain name
5. Use the Google Keyword Tool to find the best keywords for your niche
6. Make a drawing of your website design (it changes all the time)
Add content to your website
7. Don’t make your website look or read like an add-on
8. Keep your content short and use bullet points whenever possible
9. Make sure your customers understand what you write – be careful not to use industry jargon to show how smart you are
10. Always spell check and proofread your copy more than once
11. Hire a professional with web experience to write your copy for you if you’re not sure yourself
12. Use only the images and graphics necessary to reinforce your text, much less
13. Good pictures make a big difference
Create a budget, there are many expenses to consider
14. How many products or services do you sell?
15. Do you have blogs, surveys or newsletters?
16. What is the cost of your web hosting, design and domain name?
17. Do you outsource your website writing and design?
18. What is the cost to securely process orders?
19. How do you drive traffic to your website after it’s built?
20. Remember that you can start small and grow so always stick to your initial budget
Build your website
21. Decide whether to build your site yourself or hire a professional
22. If you do it yourself make sure you have the necessary tools
23. There are several reputable DIY web site providers on the web to choose from (Microsoft Office Live Small Business or Yahoo! Small Business to name two)
24. If you are going to use a professional, use someone like websitepros.com to help you with the decision making process.
25. Choose the right web host, use Web Hosting Review, Hosting Review or consumer Search to help you
26. Choose a merchant account service (Pay Pal is one of the more popular providers)
27. If you don’t use a designer to manage your photos and graphics you need a tool (try Microsoft Digital Image Suite, PhotoPlus or Quick Web Photo Resizer)
General design principles
28. Keep it clean
29. Do not use dark text on a dark background
30. Choose colors carefully
31. Make sure your customers can always easily navigate around your website
Pages that a website should have
32. Contact us,
33. Testimonies
34. Privacy policy
35. FAQ
36. Free Goodies page
37. About us
38. Confirmation page acknowledging an order and thanking the visitor
Don’t make these mistakes
39. No confusing site structure
40. Don’t make the menu complicated
41. Avoid industry jargon
42. Don’t over promise and under deliver
Include the following
43. Pay attention to contrast and sharpness throughout your website
44. Know HTML but what you need to know
45. Add PayPal buttons
46. Add an embedded video player
47. Add slide shows
48. Allow visitors to open new browser windows from a link
49. Add maps and directions
50. Add a hit counter (resources: htmlgoodies.com, websitetips.com)
To start selling online
51. Add a PayPal button
52. You can list and sell your products on eBay and Amazon
53. You can build your own e-commerce store using a Web designer or a template based Web store
Look for the following in your e-commerce software
54. Can the software grow with you in business?
55. Can you include special offers?
56. Does it include newsletter, e-mail, guestbook, blogging and affiliate linking?
57. Is it easy to highlight your top sellers?
58. Does it include effective sales analysis?
59. Does it allow you to offer quantity pricing?
60. Study Amazon.com for some store ideas
Incorporate SEO into your website to ensure high rankings on search engine results pages
61. Get the best out of you URL – be creative
62. Use the most effective keywords (high search volume and low competition)
63. Create search-friendly page titles that include your keywords
64. Highlight your keywords
65. Focus on your keyword density (between 3% and 5% for pages with a lot of text, less than 10% for pages with little text)
66. Emphasize your links in the text
67. Include variations in your keywords
68. Link every page to other pages on your site
69. Make sure navigation is easy for your customers (resources: Google’s Webmasters Help center, Search Engine Marketing Professional Organization)
Test your site
70. Check spelling and grammar more than once
71. The consistency of your pages and navigation on your site
72. Test all links
73. Can your pages be printed
74. Submit your site for customer reviews
75. Ask the following questions:
76. Do your customers understand or have questions about the information on your site?
77. Does your website flow and is it easy to find your way around?
78. Do your pages load quickly?
79. Are the pages OK to print?
80. Is the size of videos, audio and images correct?
81. Are your products and services clearly displayed?
82. Is your shopping cart easy to use and is your shopping cart trustworthy?
83. Are all forms easy to understand, fill out and submit?
84. Test your site in all browsers and make sure your site works on all platforms and operating systems
Basic website information you need to know
85. Search engines and the keywords people use to find you
86. Summary of traffic
87. Report on the entry page
88. Most requested pages report
Get your website Live!!
89. Registration of search engines
90. Buy more or better placements
91. Sign-up to directories
92. Launch a PR campaign
93. Try Pay-Per-Click
94. Start a Blog
95. Keep your website updated
96. Keep things safe
97. Management of existing content
98. Take care of your analysis and SEO
99. Add new content and links on a regular basis
100. Promote your website regularly
101. Submit new additions regularly
Congratulations, you have reached the end of the list!!. If you work through the list and make sure you consider all the points, you will end up with an excellent Website. Always remember that you can use a professional for any areas that you are not experienced or comfortable with. If you use a professional service provider you should use this list to double check that everything is done.
Article marketing and link building are two of the most effective optimization and promotional tools available today. Take a look at using both of these tools as part of your website’s SEO. Thank you for reading this article and please use it to improve your website and become successful.
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