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The Ford Pinto
When the Ford Pinto was manufactured it was planned that it would not cost anything more than two thousand dollars and it would not weigh anything more than two thousand pounds. While they were creating the Ford Pinto they analyzed the tests, and in their rear end crashed at more than twenty five miles per hour they established that the gas tank would always break. To correct this problem they need to change and strengthen the structure. If they do this, it will increase the price of the car and the weight, which Ford does not want to do. Instead, they decided to put the car on the market even though the car has many risks. Ford would not have been able to put the Ford Pinto in the Market.
Can you put a value on human life? I think the answer to that question is no. Even though ford decided that they would still make a ton of money regardless of all the lawsuits, it’s not fair to risk someone’s life. When ford researched they thought about a person dying from their car, they didn’t think about all the people that could be with the person. Let’s say a man dies in an accident due to a fuel tank explosion in a Ford Pinto. This guy has no parents, no relatives, he doesn’t hang out with anyone, and people think this guy’s death isn’t a big deal. But what if the man who had the accident had a wife, four children, two sets of parents from each side of the family, and also had six grandchildren, and he was an uncle to twelve others. child. People saw this man and thought he deserved to live, because he had so many people to live with. The truth is that no matter how much each of these men want to live, they shouldn’t be risking their lives just by driving an unsafe car, but maybe this is the only car that they can reach. .
Does the good outweigh the bad? Ford calculated what they would lose from all cases. They figured they would lose two hundred thousand dollars for the burn death, sixty seven thousand dollars for the burn injury, and seven hundred dollars per vehicle. During the pinto period from 1971-1980 there were one hundred and eighty burn deaths, one hundred and eighty burn injuries, and two thousand one hundred burned vehicles. This turned out to be forty-nine and a half million dollars lost from the cases. Now they also calculate how much it will cost to repair each car. It will cost eleven dollars for the car, and for the truck. There are eleven million cars, and there are one and a half million trucks. It turned out to be one hundred and thirty-seven and a half million dollars. You see all this money and you wonder how Ford can do something funny and not just make a small car repair. They did not judge their cases well. One of Ford’s lawsuits that they will pay is three hundred and nine million dollars in damages to a couple after they overturned their car several times after going off the road.
Ford must be thinking about how their future sales will be affected by the Pinto issues. The Ford Pinto has one major issue, and that is that if it is rear-ended the gas tank will leak and cause an explosion. When people buy cars these days they still think back to the ford pinto and think hopefully this same issue won’t happen to this car. This affected the sales of Ford vehicles. Other car manufacturers do not have these issues so customers feel safer buying from one of these car brands than Ford having issues. If ford had thought about their future they would have definitely spent money on repairing each of the cars and then their sales would be better now and they wouldn’t have lost money.
The NHTSA needs to act faster on the problems the Ford Pinto has. NHTSA which stands for the National Highway Traffic Safety Association does not know what the issue is with the cars. They do not know that the issue is that the structure of the car is not strong enough to protect against rear-end crashes. The fuel tank was also located behind the rear wheel causing the fuel tank to spill when it was hit by another vehicle. “Eventually the NHTSA decided to test accidents to see what the real issue was. In May 1978 the Department of Transportation announced that the Pinto fuel system had a “safety related defect” and called for a recall. Ford agreed, and on June 9, 1978 the company took back 1.5 million Pintos” (Pasquarello). It was too late to save Ford’s reputation. In March of 1980 Ford was on trial for criminal homicide and five months after the trial production of the Pinto was halted.
In conclusion, Ford should have thought about the lives of the people who will be lost in each of the accidents caused by the poor Ford Pinto builders. Ford would not have been able to put the Ford Pinto in the Market. There are many things that ford should have thought of to include these things. Can you put a value on human life? Does the good outweigh the bad? Ford must be thinking about how their future sales will be affected by the Pinto issues. The NHTSA needs to act faster on the problems the Ford Pinto has. Even though Ford made such a major mistake by not fixing the Pinto they are now making more cars and they have shown that they are a successful car company and they are making quality cars .
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