How Long.Can.The.Buyer Ask.Questions.About.House.After Sale.Closes How to Give FSBO’s a Reason to Call You Back

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How to Give FSBO’s a Reason to Call You Back

Going to FSBO’s is one of the best ways to get listings every month. When you get a FSBO listing it means you have solved their pain. Sometimes it can be challenging for them to realize that you are actually involved in making their lives easier and helping them achieve their goals. FSBO’s call many real estate professionals in your area, and getting them to return your call, can be a challenge if you don’t give them the right reasons to pick up the phone.

Whether you leave a voice mail, send postcards, or send direct mail, it’s important to give the FSBO owner a reason to call you. Too often real estate professionals point out mistakes to the owner doing their own work or leave their “resume” on a voicemail. None of these methods will really give them a reason to pick up the phone.

Getting your phone ringing from FSBO sellers means taking a few moments to understand their pain points and then crafting your marketing messages to address those pain points. Here are some things you can deal with to get the FSBO to rush to their phone to call you.

1. Interest peaking question – Instead of shouting about your achievements, take the time to ask questions. Don’t ask the same old questions as everyone else like “do you offer compensation”, dig deep to see where their pain is. Ask questions that will lead them to see what you have to offer such as “Do you know the 10 things you should ask every buyer before they look at your home?”. Asking interest-raising questions like these will help them see your value.

2. Marketing message – Your marketing message should hit the heart of saving people time and money. Usually a FSBO owner is trying to save money and only pay 1 commission, but sometimes they also need to save time. In your letters specifically, focus on a marketing message that will reach the FSBO such as “Is Saving Thousands of Dollars Selling Your Home Worth Five Minutes of Your Time? – That’s All I Have Gotta Show You How”. That message gets to the heart of a FSBO.

3. Make it easy – Showing 5 phone numbers, an e-mail address, and a physical address doesn’t make you look easy, it’s confusing. Make it a FSBO owner that can contact you by giving them 1 easy​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​rdliest, way to call you. One method that makes this simple and gives you tracking of what marketing is working is to use a 1-800 number service, such as Proquest. It doesn’t matter what service you use, but it’s important to use a service that allows you to track your results.

Since over 80% of FSBO owners convert a listing for a real estate agent, it’s important to have the right ingredients so that agent can be you! By focusing on questions that raise interest, a strong marketing message, and making it easy for them to contact you, you can start getting more FSBO listings every month.

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