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How Planning Your Blog Content Can Make Blogging Easier and Draw More Regular Readers

Do you blog with a plan in mind, a monthly map of the topics you want to cover, or do you focus on it? While there is definitely a place for spontaneity in business blogging, there are also benefits to planning your content in advance.

Why Should You Consider Planning Your Blog In Advance?

By mapping out a plan of posts, you can reduce your stress, work ahead, maintain consistency, and build anticipation.

Sitting down every day to think of a topic to write about and thoughts to share can be challenging. There are some days where you don’t feel like writing, or want to write but have no idea. And other days where business or life gets busy. If you have a plan and know what your posts are going to be you can sit down and write them in advance. This way you can batch your writing and get it done in less time. Schedule posts in advance and you’ll know your content is ready for the week.

It will also help you maintain consistency. If you have a content plan and write posts in advance you can schedule them to go live at the same time each day. Your readers will start adding your blog to their daily routine and look forward to your posts.

Another advantage of writing in advance is that you can drop hints and let your readers know what’s coming soon to your blog — build anticipation and bring it back!

Tips to Help You Create Your Blog Content Plan

Start your plan with the calendar for the month.

Check out the upcoming month and check out:

• upcoming holidays

• promotions or sales you run

• new products you launch

• teleclasses or interviews

• special affiliate promotions you join

Block the dates you want to blog about any events or occasions. Then start filling the days around that.

If you’re launching a new product you can write a series of posts in the week leading up to the launch that showcase your expertise on the topic or explain why it’s important to learn about the topic.

If you don’t have product launches or special events happening, then you can use a series strategy where you choose 4 topics and write a week on each topic. Do an overview post at the beginning of the week, 5 posts on different aspects, then a wrap up post at the end of the week. In your first post, you can build interest by letting readers know what to look out for during the week. Invite questions on your posts and in your final post in addition to a wrap up you can also answer any questions on the topic.

Another popular option is to have features based on the day of the week. For example, an inspirational post every Sunday or an image-focused post every Wednesday. You can make a day of the week the day you created and share a video post. Or plan one day of the month every month to do a giveaway or drawing for readers.

Once you have your plans in place you will find it easier to maintain your blog and that your readers will look forward to your regular series and features.

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