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6 Rhetorical Techniques To Help You Present Like A Pro
When it comes to preparing a presentation, most people spend a large portion of their time preparing to place their Powerpoint slides. But think about the last presentation you attended, and tell me what you remember. The slides? Nah. The presenter? That’s right. The best slideshow in the world won’t make up for bad delivery, but a good presenter can hold an audience without using a single slide.
In an increasingly commoditised market, a memorable presentation gives you an advantage over your competitors. So forget about Powerpoint for a moment, and let’s look at 5 rhetorical techniques that will help you deliver memorable, entertaining and engaging presentations.
1. Onomatopoeia
A long word, but a simple concept. Words like BANG! WHAM! WHOOSH! POW! KER-CHING! etc. are all good for emphasizing key points, and also for rousing a sleepy audience after lunch.
Examples:
o Our sales figures were relatively flat in 2005 but in 2006 we implemented a CRM solution and WHOOSH!!! they really took off!
o When we started advertising online, KER-CHING! The money started flooding in!
2. Rhetorical Questions
Asking questions that you already know the answer to is a more interesting way of presenting simple statements because it engages the audience and makes them think. Compare these two ways of delivering the same information:
o Our software can save you as much as $50,000 in just one year.
o How much money can our software save you? Up to $50,000 a year!
Pausing after the question creates anticipation and makes sure people listen to the answer.
3. The Rule of 3
Experienced public speakers – be they lecturers, teachers, politicians or comedians – all know the power of the Rule of 3 (some jokes start with three people – an Englishman, an Irishman and a Scotsman for example – walking into a bar?). Lists of 3 are more memorable than lists of 4 or more.
Examples:
o Our service is fast, efficient, and professional.
o How can we achieve our goals? By building new factories, employing more workers, and reducing production costs.
o A good presentation should be concise, informative, and memorable.
4. Machine-Gunning
Machine-gunning is the opposite of the Rule of 3, where you quickly run through a long list of things – you don’t care how much the audience remembers, you want to impress them with the number of things in your list!
Examples:
o Our product is cheaper, newer, faster, bigger, cleaner, safer and better than anything else on the market.
o We can provide software for accounts management, reporting, POS, hospitality, web design, ERP, CRM and e-commerce.
5. We are all in the same boat
…or ‘relationship building’. This technique builds a bridge between you and your audience. Using words like ‘we’, ‘us’, or ‘all of us’ (instead of ‘you’) shows that you understand your audience’s pain points, as if you’ve experienced them yourself.
Examples:
o And we all know what problems that can cause, don’t we?
o The importance of global marketing is clear to all of us.
o We must ask ourselves what we can do about it.
o Like me, I’m sure you’re always too busy to answer all the emails you receive.
6. Turn off/Shut Up
Want the audience to pay attention to you? Turn off your slides! Mute the projector or hit ‘B’ on your keyboard, and the screen will go black, leaving the audience to see nothing but you. Ditch the crutch of Powerpoint and learn to stand alone!
If you want the audience to look at a slide, be quiet! Silence is rare in presentations and this will show the audience that you want them to pay particular attention to what is on the screen.
So you don’t need to be a rock star, an actor or a stand-up comedian to present well – just use some of these techniques in your next presentation and you’ll captivate your audience, keep them attention, and be sure. they remember you. And like all presentation techniques, practice makes perfect!
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