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Top Ten Networking Strategies To Get A Job, A Promotion, Or Make A Sale

Whether you’re networking to find a new job opportunity, earn a promotion, or close a sale, you have two main goals in the networking interaction:

1. To be remembered so that when opportunities arise, people will think of you as the perfect person to handle things,

2. To be referred by others who can give you insight into these opportunities.

Your overall goal of course is to get a job, make a sale, or get more business — but these two steps lead effective net workers to jobs, careers. , and opportunities they want. What effective net workers understand is that they don’t need to ask for anything but advice and this advice they use to remember and refer to.

The following are ten tips on how to best accomplish these two goals.

1. Act as a “resource person” and not as a “job, promotion, or sales beggar.” This means showing the other person what benefits your product or service brings to the table. Be careful not to give the first impression that you are begging for work or sales.

2. Improve your self-confidence. Do this by learning as much as you can about you, your products, and your services. Also, learn as much as you can about the people you are asking for advice from. Preparation is the key to confidence.

3. Make sure to meet the right people, in the right place, at the right time.

4. Remember that you are looking for advice and information not a job or a sale. It is the information you collect that leads you to the job offer(s) or sales you want to have.

5. Make sure to budget your time effectively. Have a plan and strategy for your networking activities.

6. Listen and avoid talking. Lead the discussion by asking key questions and allow the person to share information. It’s their time you’re taking up. Show them courtesy and respect by listening.

7. Always expand your network but keep it alive at all times (see follow up below).

8. Reduce your risks to reduce fear. This is best done through preparation.

9. To get the most out of your network interactions be sure to follow this formula:

A. Prepare before the networking interaction

1) Define your goals for the interaction

2) Gather information on the individual and what he is like

3) Know the cut off point – if you tell someone you only need 5 minutes then only 5 minutes

4) Prepare 3 key questions to ask

5) Think about how you can help

6) Research the company of the person

B. During networking interaction

1) First 30 seconds

— Differentiate yourself

— Get off the hook, get their interest

— Introduce yourself slowly (give your name and a relevant piece of information about yourself that will be of interest to the other party)

— Find common ground, create a link

— Make sure they know who you are

— Make them the center of attention

• Show genuine interest in what they have to say

2) During the “body” of the networking interaction

— Have an enthusiastic attitude

• Ask relevant and thought-provoking questions

— Stay interested in them and what they have to say

Actively listen as they speak

— Repeat the important information they have to say

— Take notes (if applicable)

3) Last 2 minutes of networking interaction

— Create a “memory anchor” — something that triggers another person’s memory when you contact them again.

— Exchange contact information

— Write some notes

• Memorize his name by his face

— With the other person’s permission, hold a follow-up meeting if necessary or appropriate

— Thank him for his time

— Finish the key points

10. Follow up after the interview

A. Be prepared to reciprocate, ie, help the other person if possible

B. Follow up on all promises/commitments you make

C. As soon as possible after the interview, write down the main points of discussion

D. Drop off or send a thank you package. In no more than 48 hours, follow up with a written thank you note and/or letter. Write down the personal points of interest expressed by the person in the thank you letter. For example: “You mentioned in our conversation that your daughter Sarah is thinking about majoring in marketing when she goes to college this fall. She’s happy to do it, just let me know.”

E. Keep in touch with the person. After a few weeks, find an article or other visual material related to this topic and send it to the person, with an update on what you did and that you are still willing to help the person or his colleagues)

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