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Size And Fit Problem With Readymade Garment

Customization is one of the important criteria for consumers in their purchasing decision. Each apparel manufacturer has a target segment with specific demographic characteristics, which determines the consumer profile. To get the best fit and size dimensions, the manufacturer spends a lot of money. The optimal size range can be a key success factor for manufacturers. To implement this many companies use advanced technologies and strategies in device sizing systems and sizing categories.

The following are issues central to the size problem:

Data collection on age, body structure and ethnicity: Data can be collected through a sample survey method that can represent the population as a whole. The selection of the sample is very important because it is the basis to draw the conclusions. A variety of statistical tools help capture the range and diversity of sizes that people find. Today’s companies are better equipped with technologies such as automatic measurements and 3D body scanning. These tools facilitate more effective and affordable data collection for apparel manufacturing companies.

Demographic Data: Data such as age, income, education, lifestyle and socio-economic status are also important factors affecting the size, but unfortunately few manufacturers work with such data.

Ideas about fittings: Pattern makers, graders, designers and customers themselves- all have different views about the best fit. The designer has his idea about the equality between the size of the dress and the dimension of the body that will give the perfect look. Pattern makers aim to maintain this look on a variety of bodies. Customers have their personal preferences and views on which size provides a better look and feel of comfort. The effectiveness of the sizing system is highly dependent on the skills of patternmakers and graders to identify, determine and produce the type of fit that is appropriate for the target market. Some of the tools and strategies to facilitate this are the target body scanner, market survey, wear testing, and virtual fit assessment.

Style, design, and material as well as production methods used: Each style defines the relationship between body and size. Every new style of clothing created is aimed at fitting different bodies in an acceptable manner. Some styles like a baggy one can fit many bodies with little variation. The design of a garment can also influence the fit, especially if the design is complex.

Materials with stretch characteristics can fit a wider range of body.

The different stages of production greatly affect the final details of a garment. The wrong choice of fabrics, shrinkage, machinery defects, errors in making and cutting the marker, and inaccurate sewing can lead to distortion of the expected size. For such production management problems SQC (Statistical Quality Control) Techniques can be used and emphasis is placed on quality control and consistency.

Size labels: Communication of clothing sizes is also one of the important issues. Many times it is seen that consumers are confused about the sizes. They can’t correlate body measurement numbers, so they prefer to take tests of different sizes of the same item. The reason behind this is the non-standardization of label sizes among manufacturers. To eliminate this problem, manufacturers use terms such as slim, classic, relaxed fit. This problem is more complicated for women’s clothing than for men. Women’s clothing is often labeled using size numbers that do not relate to any particular body or clothing dimensions. The size of men usually corresponds to the size of the body.

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