Five Questions On Using Instagram And/Or Other Photo Sharing Sites. Social Media Platform Review

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Social Media Platform Review

Unless you’re an incredibly well-connected Solopreneur who’s making a killing and maybe even turning the business around, social media has a role to play in your branding and marketing strategies. Each platform has its group of devoted users and may be suitable for some businesses, but maybe not so much for others.

The platforms are free, except for the time it costs to keep your content up to date. No matter how responsive your business is to social media marketing, time will not allow most Solopreneurs and business owners to maintain a presence on all platforms, unless social media management is outsourced. . If ROI positively affects sales revenues, then the investment will be profitable. Let’s look at Facebook, Instagram and LinkedIn.

Facebook

The most popular social media platform has 2.19 billion users (Statista, 1Q 2018) worldwide. There are slightly more female users than male and the majority age demographic is 18-44 years. Forbes Magazine data shows that 47% of Americans report that Facebook is their primary influencer when it comes to purchasing.

Facebook always provides excellent ROI for B2C businesses (relatively less for B2B). Store events and promotions, speaking engagements, your workshops and other events can be announced to Facebook Friends. Content provided in text, photos, or videos can be uploaded. You can create groups and build communities, or post a customer survey. Share behind-the-scenes information about your business and what it takes to do what you do and in the process, you’ll attract customers, strengthen your brand and build relationships.

Does that sound like too much work and too much sharing? Then create a Fan Page and limit your presence to basic information and a good call to action. Be aware that your presentation of text, photos and other content should be relaxed and welcoming, to create a personal feeling (but remember that business is the context).

Instagram

You will find 1 billion users (Statista, June 2018) from around the world and 80% are outside the US 95 million posts are shared daily, with many accessed on a mobile device. Approximately 59% of US users are 18-29 years old. As of 1Q 2018, there are 300 million daily Instagram Stories users and 30% of users have purchased a product.

Visual storytelling, behind-the-scenes photo montages, social selling, brand awareness, interacting with customers and building relationships are good uses of Instagram. If you’re into public relations or special event/conference planning, then you’ll find useful use in B2B, if it’s not B2C as far as I can tell.

Photo sharing, short video trailers and short text posts with a hashtag # to better distribute your content are ideal content. Add a link to your profile bio. Decide whether you want a public or members-only account. Links may not be shared.

LinkedIn

Considered the gold standard B2B social media platform, LinkedIn has 500 million members worldwide (Statista, January 2018). Large and small businesses, Solopreneurs, corporate and nonprofit leaders, doctors and dentists, any employee harboring professional aspirations and most college students maintain a profile page. Recruiters use LinkedIn to identify potential candidates for job openings. LinkedIn ProFinder helps Solpreneurs find project work.

LinkedIn is an excellent platform where to build a community of professional colleagues through your connections and share with them your professional story, achievements, highlights and other updates that support your personal brand. My B2B blog posts on my LinkedIn page and my connections receive a notification when they arrive. Your connections will also share their stories and have a great opportunity to connect and nurture relationships.

Professional portfolios, videos, white papers, newsletters, blogs, infographics, SlideShare presentations and podcasts can be featured on your profile page to add depth to your brand story. Links to articles or studies that may be of interest to your connections may be posted. Recommendations and endorsements let others prove your professional bona fides and you can return the favor.

In the Groups section, you can connect with colleagues in your industry, or with alumni of your school. Topics of interest are explored through posted questions and group members can respond and in the process get to know each other and possibly, create relationships that lead to business.

Thanks for reading,

Kim

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