Emerging Markets-Are-Breaking-Down-In-2014 And Answer The Following Questions Increase Branding and Traffic With Infographics

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Increase Branding and Traffic With Infographics

While there’s no denying that words are an incredibly powerful tool for building a brand or driving relevant traffic to your site, they’re only one piece of the overall marketing equation. Why does your brain crave infographics? As humans, we are very visual creatures. And in today’s online ADD society, marketers need to be smart and smart about how they get the attention of potential customers.

While the digital form of infographics is relatively new, explaining an idea in image form is not new. Infographics are the smart new digital way to communicate ideas, data and knowledge.

Did you know that today’s world information doubles every two years? It’s no wonder people experience information overload.

The use of visualized information has increased significantly.

– 9900% of the internet (since 2007)

– 142% of newspapers (between 1985 and 1994)

From 2010 to 2012, infographic search volumes increased by 800%.

In 2013, Pulitzer-prize winning journalist, Gareth Cook, was brought on to edit the first volume of The Best American Infographics.

So, why do infographics work?

1. We live in the information age: In one day, we produce 1.5 billion pieces of content, 140 million tweets and 2 million videos. But we have less and less time and attention span to read and absorb as much content as we want. Most people decide to stay or leave a site in just 2-4 seconds. With infographics, your content is more likely to be remembered.

2. We Are Visuals: An infographic collects data, organizes it, and turns this information into an easy to understand visual. A well-researched and designed infographic empowers readers by breaking down complex ideas into visual groupings. Stunning images or well-designed charts only make a bigger impression.

3. Demonstrate & Convince: Want to learn how to do the Moon Walk? You can read about it, but it’s easier to see an infographic with a series of images. An infographic can also easily tell a story, behind the statistics of anything you can think of. They make even complex concepts easy to understand.

4. Brand Awareness: Infographics have company logos embedded for instant brand awareness. And built on the same principles as content marketing components, a good brand story needs to be told.

5. Gaining Links: Because of the visual appeal, infographics can easily be shared on all social profiles. They allow sites in niche industries with few natural links to get links from other markets. Infographics can provide worldwide coverage, at a lower cost, than print media can.

6. Become an Authority: The research required for an infographic can help you become an expert on the subject or industry.

7. Measurable Results: Infographics are meant to go viral. Good infographics both improve search visibility and boost SEO. Infographics offer easily measurable results from social shares, backlinks and traffic.

Some notable examples:

1. 50 Years of Space Exploration: Great infographic showing the last 50 years of space exploration. Designed by Sean McNaughton and Samuel Velasco for National Geographic.

2. Grand Mosque: This is an infographic press release from Gulf News (Dubai)

3. The Slowest Fortune 500 Website Loading: It details the loading times of all Fortune 500 companies.

4. The Big Questions of Climate Change: This detailed and rich infographic by Adolfo Arranz shows the real impact of climate change.

Information must be digested in order for it to go viral. Create a unique connection with visitors with creatively designed, animated and educational infographics. After all, a picture is worth a thousand words.

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