During The Question-And-Answer Period Of A Presentation You Should Not The Management Consulting Presentation Framework

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The Management Consulting Presentation Framework

This article discusses the Consulting Presentation Framework. All business strategy and management consulting firms, such as McKinsey, Bain, BCG, and Booz Allen, use presentation frameworks. In general, they are all variations on the same concepts and designs. Since consulting companies are famous for creating structured and beautiful slides, the Consulting Presentation Framework represents the best way to build and present your information in the form of a PowerPoint presentation.

It contains specific rules for font faces, font size, type of grammar rules to follow, etc. If nothing else, adopting and religiously following the framework will improve the look and professionalism of your slides.

Over the years, I’ve come across many different presentation frameworks from the different companies I’ve worked for. Borrowing from all of these, the framework presented in this article is a combination of the components that I feel are the best.

Now, let’s dig in.

In a typical content slide, there are 3 core components: the Headline, the Body, and the Bumper.

The Title

The Title is at the top of the slide. This is a sentence that introduces the slide. Many people use this space for the ‘title’ of the slide. In this framework, the ‘title’ goes to the Body (described in the next section).

The Title should be Arial Narrow, font size 24, and boldfaced. Do not use any final punctuation (eg no period).

As mentioned, it is one sentence and 1 sentence max. It should also not exceed 2 lines. If you know it’s longer, then speak up and shorten your Head. If the Headline is longer than 2 lines, your audience will be lost and/or bored. As you go from slide to slide, the sentences in the Headlines should connect to tell a cohesive story for your audience to follow.

The body

The Body is most of the slide. It contains all colorful content (eg textboxes, diagrams, etc.). Everything you put in the Body must build on what the Head represents. All text within the Body must be Arial font. The minimum font size to use is size 10, as any size smaller (using Arial) is too hard to read for most people. This is especially true when you are planning your presentation.

On the top left of your Body, you need the Title of your slide. The Title is what people traditionally put in the Headline area. This is a short phrase that categorizes what the Body describes. Examples include the ‘6-Phase Approach,’ ‘Goals of the E-Book,’ ‘Strategic Hierarchies and Related Challenges.’ As you may have noticed, the capitalization follows that of a book title (per MLA). The Title must be Arial, font size 16, bold face, and italicized.

If you have numbers or any other information on your slide that needs to be removed, be sure to do so. The source should appear in a text box at the bottom left of the Body. It should be Arial, font size 10, and start with the text “Source:”. Consultants use many different methods and frameworks to structure and design content for the Body. We will not discuss these other teachings within this article.

The Bumper

All consulting firms have this last component, but it may be called by different names. Deloitte & Touche calls it Take-Away, AT Kearny calls it Tombstone, and Capgemini Consulting calls it Kicker.

The purpose of Bumper is to answer the “so what?” question your audience might have. While the Title provides an introduction and context to the slide, and the Body embellishes that message with explanatory details, figures, diagrams, etc., you risk your audience thinking, Okay, this information interesting, but what else. ? Why do I need to know this? Why should I care?

Those are all fair questions and you should answer Bumper. If you can’t think of anything meaningful to put on the Bumper, ask yourself if you need this slide on the deck. In other words, if the slide doesn’t provide additional insight that is important for your audience to know, why include it at all? Of course, there are many valid reasons to have a slide without a Bumper. For example, the slide simply presents the agenda, a transitional slide, or simply provides important contact information. Sometimes, they slide just to show the raw data.

The Bumper is in the form of a light colored box at the bottom of the slide. It should be Arial, font size 14, bold, and italicized. Unlike the Head, it must have final punctuation. Like the Headline, only 1 sentence and 2 lines max.

To make things easier for you, I have created a PowerPoint template compatible with this framework for you. You can download it here: http://learnppt.com/downloads/sampletemplate/.

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