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Should I Do Facebook Live?

Building a loyal Facebook fanbase is a must for anyone marketing online. With more than two billion unique users each month, Facebook is the number one social network for all but the youngest demographic, the 18- to 24-year-olds marketers commonly refer to as “Generation Z .” But even 49% of Generation Z use Facebook.

Why Facebook Live?

Facebook is pushing video more than ever, positioning themselves in direct competition with YouTube. But what if you offer a live video, and no one comes? Well, you can record and save the video so that those who missed it can watch it anytime they want. But it’s even more exciting to have fans attend and interact with you.

Create Great Content

All your content should be based on the needs of your target audience. Any live videos you plan should be about topics they care about.

Offer to Answer Questions

Tell the audience that you will give your presentation first and then answer their questions at the end. This promotes content engagement and helps fans feel like they “know” you and that you’re a real person.

Schedule Regular Videos

Don’t just try it once and never again. Create an editorial calendar with weekly video and planned topics. Fans can join in live, or watch the recording after it’s over. If the video is not well done, feel free to delete it, or re-record it to improve the quality of the presentation or the technical aspects.

Make Your Videos Interesting to Watch

Start with a unique image that relates to your speech. Dress well in something cheerful but not too patterned. Move sometimes. Consider using a backdrop such as a whiteboard or easel with a note pad. Pay attention to the lighting.

Shoot High Quality Video and Audio

Check the quality of lighting and sound. Invest in a good quality wearable microphone. Speak clearly. All your points about the topic you choose to talk about should be easy to hear. You may be nervous, but try not to rush.

Be Yourself

On social media, people follow people in their niche who they like and feel they know, and who align with their interests and values. Introduce yourself briefly and informally. Be yourself and tell the truth about who you are and why you’re in business.

Introduce the Topic

Say what you have to say and why it’s important. Tell them you will cover five main points. Also tell them that you will provide the information first, and then they can ask questions in the comments section at the end. This will ensure that you are not interrupted while speaking and do not miss any important questions that come up.

Try Different Formats

Go solo for a few videos, then invite a guest speaker to help you, or interview someone related to your niche. This will keep your fans eager to see what you do next.

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