Do You Prefer Employees Or Non-Employees To Answer Your Questions Six Tips to Prepare for a Trade Show

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Six Tips to Prepare for a Trade Show

· Know Your Brand: As with ANY and ALL brand ambassador and promotional modeling work, be educated on your brand before coming. This means researching the brand, reading any decks sent by your booking agent, and learning anything you can about the product or service and its clientele. If you are working on general staff for the venue, and will not be representing a brand as a general event, research the event, the type of vendors that will be there, and who the target audience will be. You will interact with vendors and patrons; if you know what they are looking for, you can be more helpful!

· Know Your Audience: Who is coming to the trade show? Business men and women? Make up artists? Musicians? Tech Investors? Each trade show has its own distinct and concise vibe, so be a chameleon. If BeautyCon, even if you don’t like makeup, now you will! If it’s NAMM, you better try the industry leaders in musical instrument manufacturing, and audio equipment. If you’re at E3, grab a videogame console and learn how to use it! It looks like you know nothing about the products and experiences at the convention which looks not only unprofessional, but embarrassing, and makes everyone, including the brand you represent, look bad. And no matter what, don’t say “I don’t know, I just work here.” Instead, turn the answers you don’t know into something like “That’s a great question, ask Bill and learn together” or “I’m not entirely sure, but Bill, one of the -developer, can answer your question in many details. , let’s introduce you both!” Know early in the day who you need to go to with questions, so you know who is available and educated to answer them.

· Know Your Clothes: Clothing may vary by tradeshow. While you should always have a nice business casual look ready, many shows will ask for specific attire such as a uniform or dress they provide. A must have for working tradeshows is a nice pair of black pants. Not business slacks, but nice dark denim, like skinny or boot cut jeans for women, and black jeans for men. Many brands will carry shirts that they want their models to wear, so if you know this is one of those situations, wear a clean, nice, unbranded black t-shirt to arrive, until you have a chance to change. For women, it is wise to wear a thin black tank top as well, if you don’t have a good place for privacy to change into your necessary clothes. Always be prepared for the unexpected! For example, if your manager doesn’t have clothes for you, or brings the wrong size. Bring something business casual that looks good and will blend well with any other models with their uniforms, something like a white blouse and black skirt is always good to have on hand!

· Be aware of the Venue Layout: Convention centers and concert arenas are HUGE! It can be difficult to find the booth you are working in, so be sure to check if there are any maps sent to you before the event, showing how to find your booth, or where to meet a team lead or contact. Write down where the parking facilities are when you drive, where you enter the building, and where that entrance is located in your booth.

· Put Your Team Lead or Contact on Your Phone: A good rule of thumb is to arrive the night before with a team lead or the site contact, and let them know you’ll see them tomorrow! This way you have each other’s numbers and are in contact. Make sure you have the cell number of your contact or team lead in your phone before you leave for the event. You may not get your email when you get there, due to the metal buildings and poor cell signal. Double check that you are contacting the team lead, and not just the booking agent. While they will likely still be able to help you, if a team lead and their contact information is listed on your pre-event paperwork, it will look unprofessional, and this booking agent is someone you want. will book you again!

· Come Prepared for a Long Day: Carry a small bag or backpack with anything you need for a long day. This includes, but is not limited to: snacks and or lunch, any medications you may need, makeup and hair styling products to change, etc. Sometimes you are given complementary meals if you work long hours, but you cannot count on them, and they are not owed to the employees. Bring an unbranded black jacket or sweatshirt if your work environment is cold. Always ask first before wearing anything out of uniform, though. Clients may ask you to wear it under a branded shirt, or not at all, but you can wear it on breaks or time away from the booth.

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