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How to Attract Salespeople Who Can Deliver Sales Goals

Salespeople experienced in delivering sales goals are always in high demand. Therefore, companies should master the art of hiring competent salespeople because it gives their company a greater opportunity for success.

With the use of sales recruiters usually a last resort, here are some tips for you to hire salespeople who can make a difference for your company.

1. How to acquire marketing talent

Referrals can work – Referred sellers can be good as long as you check them carefully and don’t just take someone’s word for it. Sales managers or sales directors may recognize many of the candidates they have worked with in the past. It’s about sifting through who is right for their new company and role. Sales team members can also be productive in finding candidates through their field activities.

Advertise on niche sales job boards – Although you can find candidates on popular job boards like Indeed and Monster, you can also try job boards that specialize in sales talent. More targeted marketing through job boards like the Sales Job Board can help you market your job vacancies to the right applicants.

Create an Employer-Profile on the job board – Sellers want to know more about your company before hiring. They can search the web for information, but it won’t help them learn more about your marketing organization. Employer profiles are a great way to communicate your organization’s sales culture, its accomplishments and what career opportunities exist.

Use Social Media – Announce that you are looking for a new seller. Social media is great for sharing links to your sales job board advertisement and getting the word out there. In addition, people can easily forward your information to potential candidates to check out your position and company.

2. Post clear and attractive job advertisements

Job ads are not job descriptions! Job postings provide an overview of the work on offer and are designed to attract people for a conversation. If you post the actual job description, you miss the opportunity to have more discussions with candidates who may be suitable for some training.

Your ads are targeted at millennials. These people are dismissed for being overly formal, demanding specific skills and micromanagement. However, they can read between the lines, so you need to make sure that the tone of your ad appeals to your audience profile. If you want to excel in attracting quality sales candidates, make sure you talk about career paths and company culture. What training is provided, and what flexibility is available in the role.

3. Throw away the ATS (applicant tracking system)

ATS systems are designed to respond to keywords, and the candidates who pass through them are the ones with the best keyword matches in many cases. The problem is that sales candidates don’t necessarily fit into a box for a job. ATS is good for standardized skill sets but not good for finding that elusive part needed in sales.

It’s time-consuming but personally vetting applicants can make a difference in the quality of your interview line-up. You can grade your candidates using questions tailored to the job board, and then review the quality of their resumes, cover letters, how they communicate, and other factors.

An ATS is valuable once you list your candidates, and a good job board like Sales Job Board has an ATS system in it for you to use.

In summary:

Attracting candidates is all about marketing on dedicated sales job boards and selling your company and the role on offer. In today’s market, candidates hold all the cards and do 90% of the selection process. Do they want to work for your company? This is a complete contrast to previous times where your company had a selection of potential candidates and would be flooded with applications.

Today, you may only receive two or three candidates if your job ad is well written. Only those who would be very suitable for that role. If you follow these steps, you should be successful. Good luck in your search!

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