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Ten Tips To Attract More Traffic To Your Fitness Website and Grow Your Email List

If step one of online marketing is driving traffic to your site the second step is to get email addresses so you have a chance to build a relationship with those emails. You want to make an offer so attractive that a visitor can’t leave without wanting it. They found you from your social media ads or an online search.

These 10 options will serve you well. The trick is to know your customer, know the questions they have and what they find valuable. Then decide on the best format to deliver the information. You can even combine two or more of these into a package that a customer will find very passable.

1. Ebook. Compile your information into a word document, turn it into a pdf with an attractive format, a cover and links that point you back. In no time you will have a great downloadable gift for your new prospective customer.

2. Report or White Paper. In a report you create a small formal written document that includes statistics and up-to-date information about your topic. Include your resources, bibliography and possibly charts and tables.

3. Top Ten Lists. Create simple lists of frequently asked questions. You can make a collection of top ten exercises for example, or meals, or cardio workouts. It’s easy for you and easy to read for your future customers.

4. Video Series. Create a video series that solves a problem for your future customer. Give them some exercises at home. Give them a series of warm up exercises, balance exercises, core exercises. You can find ways to use the equipment you have in your facility to mock up your services.

5. Teleclass. Create a single session or series of multiple teleclasses where customers can see what you can do for them.

6. Webinars. Similar to teleclass, but adding the option to use slides or a live screen along with your audio presentation. A webinar can be live or recorded.

7. Nutrition or Wellness Profile. Load a question on a webpage for visitors to submit. Contact them for a phone or in-person recommendation session.

8. Playlist. Create free music downloads suitable for cardio or relaxation targeted to your audience.

9. Challenges. Set up automated emails for 21 or 30 days specifically focused on the goal of your niche.

10. Audio Recording. Just like a podcast, record yourself giving a presentation that you can offer as an easy download.

Either of these can take as little or as much time to prepare as you need. You can keep it fresh and rotate this freebie content every quarter to attract new customers. If you do, be sure to send the new content as an extra gift to the people already on your list. For them it is an expression of customer appreciation.

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