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8 Benefits to Holding a Webinar

There was a time in the business world, where when a company wanted to communicate a message to a large group of people they held a business conference or a seminar. The only problem with this is that people have to travel to a specific location to attend. Thanks to a more powerful tool available to businesses today, this “old school” way of managing conferences and seminars has been replaced and greatly improved.

A web-based seminar, better known as a webinar, is a way for businesses to project a message to a large audience, without asking visitors to spend time and money traveling to a physical location. Webinars can be used in a variety of ways. From hosting online conferences, seminars and lectures to sales and marketing presentations, businesses in every industry can benefit from this dynamic form of communication. Webinars can be used to:

1. Build business contacts – If a business is new to an industry, doing a webinar is a great way to introduce the business and start building a brand name. The audience can put a face with the business name as well as interact with the speaker. It builds credibility and creates a connection between attendees and presenters.

2. Showcase the business as a recognized authority in the industry – In an over-saturated market, standing out from the competition is extremely important. Webinars allow a business to promote their image as experts in their field and show that they are the “go-to” guys for industry-related issues.

3. Promote a product – Webinars are the perfect platform to sell and promote products such as books and videos. During the webinar, the speaker may refer to clips from a video or pages from a book they are trying to promote. At the end of the seminar the audience can be directed to a purchase page or given more information on how they can get the product.

4. Maintain close communication with clients – Since webinars make business more personal, businesses can use them to interact with their existing client base. Online meetings can be used to host client question and answer sessions, product release updates and client training sessions.

5. Keep costs low – Webinars give businesses a way to save thousands of dollars on conference or seminar-related expenses. Instead of renting a convention hall or large room for the audience to gather, a speaker can conduct the webinar from their office and attendees can watch and interact wherever they want. It also eliminates the need for expensive travel.

6. Add value to a business – Offering a webinar can add value to your business. When a business regularly hosts online webinars, they build customer loyalty, add value to the products and services they sell as well as stay fresh in the minds of prospects and clients.

7. Create a profit center – Businesses can make money by hosting webinars. If a business is talking about a hot topic related to the industry they can charge people to attend or even offer recorded downloads for purchase.

8. Getting sales leads – Hosting an online webinar is a great opportunity for sales or marketing teams to collect leads. During sign-up, businesses may make it a requirement for attendees to register. The information gathered from the registration can then be handed over to the sales team as warm leads to follow-up on.

Webinars provide businesses with an engaging way to reach a group of people separated by location. No matter how a business chooses to use this technology, it is a powerful tool for business growth, client retention and community outreach.

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