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5 Important Questions to Ask Your Trade Show Organiser Before Exhibiting

Trade shows are great platforms for businesses to increase their sales, meet new people and exchange ideas for business growth. However, not all trade shows are fruitful for businesses, especially if the exhibitors are missing some important details about the event. Without the right details, some exhibitors don’t get what they expect and waste their time.

To get the most out of your performance experience, it’s important to ask for information about the event and check the facts before you book your space. Make sure you ask the following five important questions to your trade show organizer and gather the relevant information you need for a successful event.

Question #1

What kind of traffic will I get?

Your goal in exhibiting is to attract traffic to your booth. However, if the type of visitors attending the event have no interest in your industry or they are not your target customers, then this is not a profitable option for you. Ask the organizers about the type of traffic at the event. For example, how many people are expected to attend the event, what are their demographics (to determine if they fit your niche or not), what they are looking for, where they are from, etc., are some of the question questions.

Question #2

How many visitors did you get last year?

An event’s attendance figures from previous years speak volumes about the event’s popularity and reach. By looking at the number of attendees from last year and accessing their past records you can find out if the organizers keep track of their past shows and how many professional events they have organized so far . If the organizers fail to provide valid details on the number of attendees, it is a sign that this is their first event or their event is not popular enough to attract visitors.

Question #3

What are the security measures at the event after hours?

At the event, your booth will be filled with important trade show exhibits. Without adequate security measures, that trade show can be a jackpot for thieves. Don’t forget to ask your show organizers how secure your booth is after you’re done for the day, who will be watching over your stuff and if they have security cameras installed at the venue. To avoid losing your exhibits, don’t leave expensive electronic accessories and booth merchandise unattended. If possible, bring them in after you call it a day. These details are necessary to ask your organizer, especially if it is a multi-day event.

Question #4

Who are your neighbors at the event?

The position of your booth plays an important role in attracting visitors. If you are exhibiting next to a larger booth with great displays, a celebrity guest appearance and/or anticipated activities, then your neighbor may get all the attention at the show. As a result, your little booth will often go unnoticed. Therefore, it is wise to ask who your neighbors are and then finalize the location of your booth.

Question #5

What types of benefits are available to exhibitors?

When you book a space at a trade show, what do you expect to get from an open space to set up your trade show booth? Is the furniture also included? Ask the trade show organizers about the benefits you are entitled to with the booth space. Electrical outlets, extension cords, Wi-Fi availability, data access and lead trackers are some of the benefits that most organizers offer to exhibitors. Be clear and ask for every relevant detail so you know exactly what you need to bring to the show.

The above mentioned questions are important for a successful trade show. Do not hesitate to ask for all relevant information and cross check every detail to avoid falling into the trap of unauthorized trade show organizers. These questions will help you choose a worthy trade show exhibit so you can get the highest return on your investment by attracting visitors and generating leads.

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