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Promote Your Website Using Newsgroups
There are currently over 3.3 billion pages indexed by Google,
and that certainly does not cover the entire Internet. Thus
there are many competitors around, surely you should use every imaginable
methods that can be used to promote your website.
Newsgroups can be very powerful tools in your web promotion
effort if you actively use it.
What is a Newsgroup?
A newsgroup is a message board on the Internet where users come together
to discuss topics of mutual interest. Each newsgroup is
dedicated to a particular topic of interest and consisting of
messages posted by participants. You can see a lot going on
discussions surrounding various topics within a newsgroup.
These topics are call threads. As a user you can start a thread,
post messages in a thread and make replies to other postings.
Before the age of the Internet, as you know it today, way back
Eighties and early nineties people used to connect to electronic
bulletin boards (bbs) via modem and post text messages for
others to read and answer. Usenet Newsgroups were started as a
collection of these bulletin boards. With the Internet,
Newsgroups also began to grow rapidly. Thank you for
Interface introduced by Deja News in 1995 for use in Newsgroups
has become simple and convenient, which also gives enough motivation to
Today, Usenet discussion forums or Newsgroups are indexed by Google
contains more than 800 million messages, which is almost a terabyte
of information! It is estimated that more than 10 million people
have regular access to Newsgroups!
Each newsgroup is formed with a specific purpose. This is
described in its charter at the time it was initiated. often
each Newsgroup has its own topic. But there
can be several Newsgroups dedicated to a topic.
There are tens of thousands of newsgroups on every topic for you
can think maybe. The topics of the Newsgroups are
hierarchically structured. Some of them are moderated, meaning
someone moderates the postings, most don’t.
How to use Newsgroups?
Because there are so many newsgroups, whatever your interest
you will probably find a newsgroup that suits you.
However, most email readers have built-in features
subscribing to Newsgroups is the most convenient way to read newsgroups
now is to use “Google Search”. Once you are on the hunt
Google page, Click on Groups from the menu. it
you will be taken to the Groups search page with a directory of
Newsgroups under the heading ‘Post and read comments on Usenet
discussion forums. The most common subdirectories for
businesses are located in alt, biz and misc. Example: If
you are in import and export business you can try alt.business.
imort-export, which has several groups within it.
Run a search using a keyword related to your online business
that you want to promote from the search groups page of
Google. The results are displayed chronologically, the most recent
one is above. View the most relevant Newsgroups
from the results. If your search produces a very large list of
results, try the advanced search option. Try reducing the time
frame the posts. By default Google searches everything
messages posted from 1981.
For really useful information I suggest using moderated
groups. Most Newsgroups that are not moderated fill up quickly
with spam and you really have to go through it to find it
Have you noticed that Google has a new paid service under the
name “Google Answers”? For a fee Google nominates researchers
get answers to your hard-to-find questions. The service
is at http://answers.google.com. If you go through the
questions that have already been asked, you will be surprised to see
that by searching the newsgroups you will find answers to most of the
them free of charge. Newsgroups are truly a gold mine
Benefits of using Newsgroups
As an online business you can get various benefits from
effective use of Newsgroups.
Establish yourself as an expert in your chosen field
People will be more willing to do business with you if they know that
you are an expert in your field. Post what is important and relevant
information on your chosen Newsgroup, answer the questions
posted. Soon, people from the Newsgroup will start
considering you are an expert and you will be surprised to see
number of new visitors checking out your site.
Conduct market survey
Newsgroups can be a great source of marketing information. By means of
Ask around in relevant Newsgroups you can find
Think about what people think about your product, your
Get new clients
There are Newsgroups, which are formed with the sole purpose of
various announcements and promotions. Use it carefully
Newsgroups with your relevant Newsgroups definitely
increase traffic to your site and get new clients.
Promote your site
In relevant groups you can post announcements about your site
launch, press release, product information, etc. participation
in discussions of your subject using your signature
file, which should include your website address, will help
get new visitors and increase the number of backlog
links to your website.
Get answers to your questions
You can’t be an expert on everything! Usually, you should
answers to various questions. Ask them in relevant Newsgroups
with your signature file. You are not the only one with the answers
of your questions, with this you will also promote your
Newsgroups can be a great place to find like-minded friends
Post dos and don’ts
You should be very careful what you post in a Newsgroup.
Before making your first post, go to the FAQ and post
Newsgroup rules and read some of the posts. You want it
to position yourself as an expert not an idiot! Some Newsgroups
users are quite aggressive. If they feel you are spamming
their valuable Newsgroup will burn you quickly.
Here are some basic rules:
– Do not post commercials, advertisements or press
release; unless the newsgroup specifically mentions that it is
endorses these things.
– While posting a reply, keep the original topic.
– Say only the part of the message that you are replying to no
the whole message.
– Do not cross the post. This means, don’t post the same messages on
several related Newsgroups.
– Do not post irrelevant messages in Newsgroups. This is considered
– While posting a message can be specific and short on the topic
– Post your signature file in each and every message. This is
important for your web promotion!
– Check your spelling and grammar before posting a message.
The idea is to make valuable contributions to Newsgroups and
by doing this at the same time promote your online business. questions
questions that you find useful to you and others. Post
responds to messages, which are informative, thought-provoking
and of high quality. You will soon build credibility among you
fellow members of the Newsgroup and begin to receive the flow of loyalty
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